WHO WE ARE

Play Creative is a small but mighty team of two people, Nicky and Dan. We started Play Creative as a side hustle back in 2016, and over the past 2.5 years have grown and sculpted it into a thriving video storytelling business. Although we've used casual, remo...

Social media has been around for quite a while now - we're over the 'buzz' and 'hype' of it all, and it's really become part of most people's daily lives. I'm slightly relieved that we're almost at a stage where I don't have to convince businesses that they should be o...

Help people, help yourself - in the game of social media, educational content is a win-win situation. Some would say it's a great 'game-play' (see what we did there...). Anyway enough of the play on words (oops we can't help ourselves), let's get to the goodness that i...

It doesn't sound terribly ground breaking right, but one of the biggest learnings since we've been in business, is that being yourself is a totally legitimate business strategy. 

We started Play Creative two years ago now. I had the marketing and communications exp...

Waikato based Videographer/Video editor

We are a Waikato based videography company who craft storytelling videos which help our clients share their passions and stories with the rest of the world. Play Creative was founded by Nicky Felton and Dan Franks in late 2016 and...

Social media isn't always easy. There's a whole breed of people out there who are selling the idea that social media will change your life and allow you to reach ALL the people and get ALL the sales, and that it's not hard. This is a lie, because as much as we really l...

Nicky returned to her old stomping ground at Waikato University last week as an 'alumni' to talk to some current communications students about the journey after University, into the 'real world'. It was a great time to reflect on the journey that we've embarked on in s...

The best camera is the one you have on you all the time. And seriously, who goes anywhere without their phone these days!? iPhones are amazing tools for capturing photos and videos when you're on the go, anytime, anywhere. In an age when content is king in the world of...

I (Nicky) love social media almost as much as I love coffee, which really says all I need to say about that really because I'm addicted to coffee, so you get the idea. 

Now I know there will be a few rolled eyes in the hypothetical 'room' as y...

We've made a couple of neat discoveries lately around the flow on effects of our videos, which have really fuelled our passion and made us proud of the work we're doing. We so often talk about storytelling, and have found a couple of trends from the work we've been doi...