Our Story

We're into telling stories, so have a read of ours.

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playful + creative


If you happened to sit on the couch with us on any regular evening, you'd realise we're a bit passionate about storytelling. We analyse the ads, swapping notes on what's effective and what's not. Pop-quizzes on brand names and key messages are a regular occurrence, and niche camera angles are always noted. 

By 'we', I mean Nicky & Dan - Play Creative co-founders, and life partners. We started Play Creative in 2016, from the bedroom of our 7 person flat, after 'investing' in our first video camera which we bought off Ebay. 

At that point, Dan was a professional BMX athlete, competing for New Zealand, whilst studying Creative Media and Technologies at University. His passion and flair for videography was strong, having filmed bike edits from a young age.


Nicky was working in Marketing and Management, having studied Communications at University. Her passion for business and communications, and a love of horses were slowly converging towards starting her own gig.


In starting Play Creative, we dreamed of a boutique creative studio who gave a shit about their clients, and crafted edgy and beautiful communications, which solved problems playfully.


A lot has changed over the years, but our goal remains the same - to work with passionate people, crafting videos that amplify their impact, and having a whole lot of fun along the way.


Your official introduction to the Play Creative crew.