Help people, help yourself - in the game of social media, educational content is a win-win situation. Some would say it's a great 'game-play' (see what we did there...). Anyway enough of the play on words (oops we can't help ourselves), let's get to the goodness that i...

Social media isn't always easy. There's a whole breed of people out there who are selling the idea that social media will change your life and allow you to reach ALL the people and get ALL the sales, and that it's not hard. This is a lie, because as much as we really l...

Nicky returned to her old stomping ground at Waikato University last week as an 'alumni' to talk to some current communications students about the journey after University, into the 'real world'. It was a great time to reflect on the journey that we've embarked on in s...

The best camera is the one you have on you all the time. And seriously, who goes anywhere without their phone these days!? iPhones are amazing tools for capturing photos and videos when you're on the go, anytime, anywhere. In an age when content is king in the world of...

I (Nicky) love social media almost as much as I love coffee, which really says all I need to say about that really because I'm addicted to coffee, so you get the idea. 

Now I know there will be a few rolled eyes in the hypothetical 'room' as y...

We've made a couple of neat discoveries lately around the flow on effects of our videos, which have really fuelled our passion and made us proud of the work we're doing. We so often talk about storytelling, and have found a couple of trends from the work we've been doi...

If you're anything like me, you'll open up your Facebook and be flooded with 1 million posts and ads on the latest marketing fad that 'sky rocketed' someones business, got them earning 6 figures, and that 'YOU TOO can employ'. 

We're not into schemes and tactics he...

Everyone in the marketing world seems to be on about video at the moment, and we thought we'd jump in to help explain exactly why that is!

Simply put, video's secret weapon is it's 'content richness' - it has the ability to transport people to places, scenes and scenari...

A picture can tell a thousand words, we've all heard it before, and yet do we really UNDERSTAND the power of imagery? 

In this flooded online market these days, visuals are what make customers and clients 'stop scrolling' or 'scanning' and inspire them to take notice of...

I'm pretty passionate about helping people build their businesses - there's nothing more rewarding than seeing someone turn their dream into a reality and being part of that journey with them. 

I'm also hella passionate about communications and social media - so qu...